New models presented for the first time in the region
BMW Group Middle East together with its local importer AGMC revealed the all-new BMW Concept X7 iPerformance on the first day of the Dubai International Motor Show 2017, which is currently taking place at the Dubai World Trade Centre until November 18. Also revealed for the first time in the region was the much-anticipated BMW M5, and the all-new BMW X3.
The arrival of these models is particularly significant for the Middle East, where the X models make up almost 60 percent of all BMW sales, and the M models are extremely popular with the high number of driving enthusiasts in the UAE and wider region.
Other highlight models on the stand include the BMW i3s, the BMW X1 25i M Sport and the MINI John Cooper Works GP Concept.
Johannes Seibert, Managing Director BMW Group Middle East said: “The Dubai International Motor Show is for us the ideal platform to present our latest products and innovations. This year’s highlights are the eagerly awaited all-new BMW X3, one of our most-sold models in this region, and the iconic new BMW M5 with 600 hp and 750 nm torque. The presentation of the BMW Concept X7 iPerformance is extremely exciting for this market as it was conceived with the desires and requirements of our Middle Eastern customers in mind. BMW Group is a leader in innovation and design, and our stand is a reflection of this.