RICHARD MILLE EXPANDS ITS BOUTIQUE IN DUBAI MALL

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Richard Mille is delighted to announce the official re-opening of its regional flagship boutique in the Dubai Mall following a major refurbishment and expansion. The new boutique space has been tripled in size to create a fine Swiss watchmaking gallery inside the world’s largest premium shopping mall.

Located in the heart of the Grand Atrium of the Dubai Mall that houses some of the most exclusive international watch and jewelry houses, the new 133 square meter Richard Mille boutique features lighter colors, high ceilings and elegant glass panels to offer a brighter and more spacious environment for its guests to relax in and enjoy.

Immediately as they set foot through the door, visitors are immersed in a Richard Mille world surrounded by exotic woods, fine black leather walls and rich fabrics that provide the perfect backdrop to showcase the brand’s comprehensive portfolio of horological creations. The range includes Ladies’ and Gents’ collections of automatic and high complication models as well as exclusive and limited edition timepieces that will keep Richard Mille enthusiasts satisfied.

Peter Harrison, CEO of Richard Mille Europe, Middle East and Africa comments: “As one of the world’s most luxurious destinations, Dubai Mall continues to be a key location for us that caters not only to our strong Middle East clientele but also to a growing number of international visitors. Together with our long-term partners, Ahmed Seddiqi & Sons, we aim to provide our clients with a more immersive brand experience and a wider range of timepieces they can choose from.”

“We are proud to announce the expansion of the Richard Mille boutique in Dubai Mall. This is a great milestone for the brand and we are looking forward to inviting our clients to experience the extraordinary world of Richard Mille. The expansion of the boutique guarantees an elevated in-store experience and unique timepieces on display which are sure to appeal to our discerning clientele” – says Mohammed Abdulmagied Seddiqi, CCO Seddiqi Holding.

Amongst some of the latest additions to the new boutique space is the on-site watchmaker’s workshop, which is set behind a glass wall allowing guests to take a sneak peak into the world of fine watchmaking. For those who wish to learn more about Richard Mille, an in-house library provides a selection of brand literature and art books by Éditions Cercle d’Art, the Parisian publishing house of Picasso and Braque, under the ownership of Richard Mille Group.