Yesterday at the opening of the region’s biggest automotive event, the Dubai International Motor Show (DIMS), Porsche revealed four new models for the first time in the Middle East. The brand’s sports car showcase featured the latest generation Cayenne, as well as the all-new Panamera Sport Turismo, Panamera Turbo S E-Hybrid and the limited edition 911 Turbo S Exclusive Series. Alongside the model debuts, Porsche Works Driver and newly crowned FIA WEC Driver’s Champion in the LMP1 category, Earl Bamber was in attendance to highlight how the brand’s motorsport achievements are helping create the sports car of the future.
Deesch Papke, Chief Executive Officer at Porsche Middle East and Africa FZE, commented: “Our aim at this year’s event is to once again reiterate how and why Porsche builds the best sports cars in every segment. Although all four models revealed today differ in size and shape, they all share the same impressive Porsche performance and iconic design DNA that have become synonymous with our brand. The eagerly anticipated new generation of the Cayenne for example takes an already successful four-door sports car to even greater heights. I am certain our customers and enthusiasts will be impressed by how our engineers have created a dynamic SUV, with offroad capabilities and outstanding levels of comfort, coupled with innovative assistance systems.