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    The Nissan Armada NISMO Redefines Bold Driving

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    A Future Reimagined: Bentley’s EXP 15 Concept

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      Luxury on Your…

      Mercedes-Benz has taken a significant leap into wearable tech with the launch of its new Apple Watch app, designed to…

      Smarter Parking: Mercedes-Benz…

      Mercedes-Benz continues to lead the way in automotive innovation with the latest advancement in its automated parking systems. The brand…

      Meet the Lamborghini…

      Automobili Lamborghini has unveiled, for the first time in Madrid, the third member of its fully hybrid line-up: the Temerario[1].…

      A Future Reimagined:…

      Bentley Motors presents its latest luxury design study, the EXP 15, unveiled within the walls of its all-new state-of-the-art design…

      Al Habtoor Motors…

      Al Habtoor Motors, the exclusive distributor of Mitsubishi vehicles in the UAE, proudly announces its recognition at the prestigious Mitsubishi…

      Bentley GT Speed…

      Bentley is proud to announce that the new Continental GT Speed First Edition has been awarded Best Interior in the…

      DRIVES

        Meet the Lamborghini…

        Automobili Lamborghini has unveiled, for the first time in Madrid, the third member of its fully hybrid line-up: the Temerario[1].…

        2025 Toyota Land…

        The all-new 2025 Toyota Land Cruiser Prado marks the return of a beloved nameplate in the UAE, bringing with it…

        2026 Alfa Romeo…

        Alfa Romeo’s reputation for crafting emotionally charged performance vehicles continues with the 2026 Stelvio Quadrifoglio. This high-performance SUV represents the…

        BMW Concept Speedtop

        Blending modern innovation with nostalgic soul, the BMW Concept Speedtop is not just a vehicle — it’s a visceral tribute…

        2026 Ferrari EV…

        Ferrari, a brand long synonymous with roaring V12s and racetrack-bred performance, is preparing to rewrite its legacy with the introduction…

        Electric Vehicles (EVs)

        TECHNOLOGY

        Technology & Features

          Cover Story

          Smarter Parking: Mercedes-Benz…

          Mercedes-Benz continues to lead the way in automotive innovation with the latest advancement in its automated parking systems. The brand…
          Cover Story

          How AI Keeps…

          Whenever vehicle production equipment fails at a BMW Group plant, every minute counts. The maintenance team must work quickly to…
          Featured

          How Technology Is…

          by CarBook,  The automotive industry is constantly evolving, with advancements in technology driving innovation in the design, production, and operation…
          Featured

          The Secret Behind…

          by CarBook! Robots have been used in the automotive industry for decades. These machines have helped standardize the distance and…
          Cover Story

          BMW iFactory: Shaping…

          BMW is stepping into the future of car manufacturing with a bold new vision called the iFactory. This innovative approach…
          Featured

          The Precision Behind…

          BMW has long stood at the intersection of innovation, performance, and luxury. But beyond its sleek exteriors and dynamic drive…
          Cover Story

          Smart maintenance using…

          Preventing unplanned stoppages before they can occur is the aim of the smart analysis system being used in assembly at…
          Featured

          SAP and the…

          As the UAE prepares to host the Abu Dhabi Grand Prix, SAP SE (NYSE: SAP) has announced a multiyear partnership…
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