Bentley Motors today announced total sales of 14,659 in 2021, an increase of 31 per cent over the previous record year (11,206) in 2020. This significant achievement was driven by new model introductions, a fresh product portfolio and increasing demand for Bentley’s new hybridised models, introduced under Bentley’s Beyond100 strategic path to full electrification by 2030.
The success of this new hybrid option ensured Bentayga remained Bentley’s number one model selling more in its fifth year of sales than ever before, establishing itself as the most successful luxury SUV in the world. Furthermore, a full year of Flying Spur sales around the world and the introduction of the Continental GT Speed, among 11 new derivatives launched, added to this success.
The Americas maintained its position as the biggest selling global market, selling more than ever before. China almost matched this performance for the first time in a decade. Combined, the Americas and China contributed more than half (56 per cent) of Bentley’s total global sales.
In addition to Bentayga’s 40 per cent share, Bentley’s definitive luxury grand tourer, the Continental GT added 33 per cent of total sales, split between 60 per cent coupe and 40 per cent convertible. With the highly anticipated market entry of the Hybrid imminent, the Flying Spur’s 27 per cent of total sales is expected to grow even further in 2022.