Mercedes-Maybach is expanding its product portfolio with a luxurious all-electric SUV based on the modular architecture for luxury- and executive-class electric vehicles
Dubai. With the Concept EQS, Mercedes-Maybach is providing a clear preview of the first fully electric series-production model for the tradition-steeped luxury brand. The SUV concept vehicle is based on the modular architecture for luxury- and executive-class electric vehicles from Mercedes-Benz and takes the exclusivity of Maybach into a locally emission-free future. The near-production one-off shows identifying features that are characteristic of Maybach – such as the elaborate two-tone paint finish – but with its innovative drive technology, also takes a step towards a significantly more progressive way of presenting the brand. In the interior, the rear becomes a comfortable place to work or rest thanks to Executive seats and the Chauffeur Package. Added to this are exclusive details such as the new door panels, the armrests of which are designed like high-quality sideboards. There are also trim elements in white piano lacquer and materials in deep-sea blue, which create a feel-good atmosphere on board as if on an elegant yacht.
Maybach customers are looking for something special, and the aim here is to exceed their expectations with the highest standards of exclusivity and individuality, elegant design and consummate craftsmanship as well as state-of-the-art technology. Because customers in the core markets of China, Russia, South Korea, the U.S. and Germany are becoming younger on average, the definition of luxury is also changing.