Start of a new era: Charismatic Simplicity, the new design language for the MINI family of the future.
The distinctive styling is also taking a huge leap forwards with the fully electric next model generation of the British premium brand. Reduction without compromise, digitalisation creating an intensive user experience, sustainability running through the MINI DNA, maximum emotion with minimum footprint.
Electric, digital, sustainable and distinctive: the new generation of MINI models brings the brand’s driving pleasure, user experience and responsible attitude into a completely new era. Its forward-looking design language makes this transformation instantly visible. It melds the brand’s traditional values with state-of-the-art technology and acknowledges the elementary principles of vehicle design as well as the urban character of the MINI and its community’s innovative spirit. The principle behind Charismatic Simplicity is a design that helps each new MINI model develop a strong individual character of its own, intuitively focussing on the essence of the brand with a clear, reduced design language. Another central factor of the new design language is its choice of materials with a keen eye on sustainability. The next MINI model generation has a leather-free interior and dispenses almost entirely with chrome elements.
