New PEUGEOT 408 SPHERE behind the scenes

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At the Louvre-Lens, this unexpected mobile setting displayed the new PEUGEOT 408 from all angles. The Lion Brand’s Fastback became a suspended work of art.

“Unexpected from every angle, the new PEUGEOT 408 has been conceived and designed for lovers of cars and life, by designers and engineers who are passionate about cars. Future owners will undoubtedly want to break away from monotony while seeking responsible pleasure. This setting will provide them with all the emotions that come from driving instinctively. To express all this, we wanted to showcase our new Fastback at the Louvre-Lens more than six months before its launch,” says Linda Jackson.

With its unique look of a dynamic and innovative fastback, the new PEUGEOT 408 had to be inspiring. It inspired a talented team of artists, engineers and technicians from the Parisian creative studio Superbien, who implemented the project designed by the agency OPEn and transformed it into a breathtaking reality that seems to defy gravity.

These specialists in the design of ephemeral installations created this unique setting. The Sphere” is a truly unexpected experience; where is the top? Where is the bottom? How can the new PEUGEOT 408 turn upside down or twist to move in such an unprecedented way? The answer is this transparent “Sphere” that surrounds the car and shows it from all angles.

The new PEUGEOT 408, with its sporty and fluid design, is presented as a unique work of art, highlighting the aerodynamic qualities of the model.

“We really liked the idea of this ephemeral work of art, which is original and beautiful to look at and which perfectly accentuates our new arrival. The new PEUGEOT 408’s original style has been praised by many people who have already discovered it. It was  presented in a very original way, in the magnificent and modern setting of the Louvre-Lens,” says Linda Jackson, CEO of the PEUGEOT brand.

“Peugeot moves and innovates in all areas. The transparent Sphere, designed for the new PEUGEOT 408, shows the allure of our new model from all sides. This creation is perfectly in line with Peugeot’s global expression of its new brand identity” adds Phil York, Marketing and Communication Director for the PEUGEOT brand.