Bridgestone’s Outstanding Presence at Automechanika Dubai 2023, Leading the Way in shaping the future of sustainable mobility


Bridgestone EMIA, a global leader in tyres and sustainable mobility solutions, demonstrated its commitment to shaping the future of sustainable mobility with a series of engaging sessions at Automechanika Dubai 2023. The prestigious automotive event, which was held recently united industry leaders and experts to discuss and explore the evolving landscape of the automotive and service sectors.

Gurhan Cevikel, Head of Marketing MEA at Bridgestone, gave an informative keynote presentation titled ‘Shaping a Sustainable Future of Mobility,’ which gave attendees valuable insights into the company’s vision and commitment towards sustainable mobility solutions. Bridgestone has consistently prioritised sustainable operations and is a strong proponent of green mobility around the world with innovation at its core to remain competitive.

Likewise, Gaurav Malhotra, Head of Consumer – PBU Middle East and Africa at Bridgestone EMIA, took centre stage as a panellist in the session titled ‘Driving Forward: Navigating the Transforming Automotive Aftermarket Landscape.’ The panel discussion was a lively evaluation of a wide range of subjects, including technological disruption, customer-centricity, sustainability, and supply chain optimisation. Malhotra’s participation underlined