Apple’s latest iteration of CarPlay—dubbed CarPlay Ultra—is stirring debate across the auto industry. Designed to offer deeper iPhone integration and a full takeover of the car’s infotainment interface, the new system promises a seamless Apple experience on every screen inside a vehicle. But not all automakers are convinced.
CarPlay Ultra allows users to control navigation, climate, audio, and even driver-assist features, all through the iPhone. It’s sleek, fluid, and familiar—just like using an iPhone on wheels. Apple enthusiasts love it. However, manufacturers are expressing concern that Apple is gaining too much control over the in-car experience.
Traditionally, carmakers have invested heavily in their own infotainment systems. They use them to shape brand identity, collect data, and deliver a unique user experience. CarPlay Ultra, by taking over the dashboard entirely, challenges that strategy. Some brands fear it turns their cars into mere “hardware shells” for Apple software.
Brands like Porsche, BMW, and Mercedes-Benz are reportedly weighing their options carefully. Some may delay full adoption or seek custom integration limits. On the other hand, automakers that don’t yet have robust infotainment platforms may see CarPlay Ultra as a shortcut to providing a premium digital experience without high development costs.
Users seem largely in favor, especially those already immersed in the Apple ecosystem. With ultra-responsive controls, customizable layouts, and tight integration with apps like Messages, Maps, and Apple Music, the convenience is undeniable.
In the end, CarPlay Ultra is redefining the balance of power between tech and auto industries. As vehicles become more software-driven, automakers must decide: embrace Apple’s polished platform, or protect their own digital turf. Either way, the battle for the dashboard is heating up.
