The shores of Lake Como once again became the center of the classic automotive world as the prestigious Concorso d’Eleganza Villa d’Este 2026 celebrated some of the finest historic automobiles ever created. Among a remarkable field of rare and beautifully restored vehicles, the spotlight belonged to the legendary BMW 328 “Bügelfalte”, which was awarded the coveted Best of Show title.
Often regarded as one of the most significant sports cars in BMW history, the BMW 328 earned its place in automotive folklore through a combination of advanced engineering, lightweight construction and outstanding motorsport success. The winning example, known by enthusiasts as the “Bügelfalte” due to its distinctive aerodynamic bodywork, represents a golden era when innovation and craftsmanship went hand in hand.
The Best of Show award is considered one of the highest honors in the collector car world. Judged by an international panel of experts, the competition evaluates not only rarity and historical significance but also authenticity, preservation and overall elegance. Winning at Villa d’Este places a vehicle among an elite group of automotive icons.
This year’s event attracted collectors, manufacturers and enthusiasts from across the globe. Set against the stunning backdrop of Lake Como, the concours showcased an extraordinary selection of classic automobiles spanning nearly a century of automotive history. From pre-war racing legends to post-war grand tourers and modern concept vehicles, the event highlighted the enduring passion for automotive design and engineering excellence.
Beyond the BMW 328’s triumph, Villa d’Este 2026 featured several major highlights. BMW Group celebrated important milestones across its heritage portfolio while presenting exclusive exhibits that connected the company’s rich history with its future ambitions. Visitors were also treated to special displays featuring rare BMW Motorsport machines, historic BMW Art Cars and unique concept studies that reflected the brand’s commitment to innovation.
The event attracted thousands of visitors during its public days, offering enthusiasts a rare opportunity to experience some of the world’s most valuable and historically significant automobiles up close. The atmosphere combined elegance, heritage and automotive passion, reinforcing Villa d’Este’s reputation as one of the most prestigious concours events on the international calendar.
For BMW, the victory serves as a reminder of the brand’s deep motorsport roots. The BMW 328 remains one of the most influential sports cars ever produced by the manufacturer. Its racing success during the late 1930s helped establish BMW’s reputation for performance and engineering excellence, qualities that continue to define the brand today.
As the curtains close on another memorable edition of Concorso d’Eleganza Villa d’Este, the BMW 328 “Bügelfalte” stands as a symbol of timeless automotive beauty. Decades after it first appeared on the world stage, the legendary roadster continues to inspire collectors and enthusiasts, proving that true automotive greatness never goes out of style.
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