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Lexus unveiled ON/ at Design Miami/, presenting a vision by Germane Barnes and his team at the University of Miami that is inspired by the power and potential of Lexus’s LF-Z Electrified Concept car, which introduces new electrification principals to the brand’s ethos.
The immersive installation embodies the human-centered, future-oriented approach to design and craftsmanship that the automotive brand and Barnes share, its title alluding to an on/off switch as a vision of a carbon-neutral future powered by electric technology. ON/ creates an environment that is designed to engage viewers of all ages, providing an experience that is both visually dynamic and interactive while offering an inviting space to recharge and reflect.
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