The new MINI family is taking shape. The British brand presents the MINI Concept Aceman, an initial preview of its future model generation’s new design. In this concept car we can see design-based and technological innovations from MINI that outline the brand-typical driving pleasure of the future. The first MINI crossover model for the premium small cars segment is striking, with purely electric drive, a clear and pared-back design language that has been dubbed “Charismatic Simplicity”, a new digital interior space experience and a material concept which uses absolutely no leather or chrome.
In the next model generation the MINI Cooper in the iconic three-door body shape, which has been reinterpreted time and again over its entire 60-plus-year history, will be joined by a crossover model for the first time. “The MINI Concept Aceman provides an initial glimpse of a completely new vehicle, bridging the space between the MINI Cooper and the MINI Countryman in the model family’s future,” says Stefanie Wurst, Head of the MINI Brand. “This concept car reflects how MINI is reinventing itself for its all-electric future and what the brand stands for: an electrified go-kart feel, an immersive digital experience and a strong focus on a minimal environmental footprint.”