The new Maserati GranTurismo takes centre stage at Milan Design Week 2023


The Trident’s icon will delight its cosmopolitan audience, with two chameleon-like
Fuoriserie One Off versions, a futuristic digital One Off bearing the stamp of Hiroshi Fujiwara,
and the exclusive Granturismo Launch Edition PrimaSerie 75th Anniversary.

The new Maserati GranTurismo will be the Trident’s hero at the 2023 Milan Design Week, an annual international celebration of design attracting one of the most cosmopolitan and kaleidoscopic audiences in the world. An unmissable event for those who have made the most refined, beautiful and essential design their hallmark, and for those – like Maserati – who can count among its products a timeless icon, the first car the brand has ever made that also comes in a 100% electric version.

Three original GranTurismo One Offs from the Maserati Fuoriserie Programme will be split between real and virtual, whereas the exclusive GranTurismo Launch Edition PrimaSerie 75th Anniversary – exclusively created for that milestone – will add a further touch of exclusivity to the selection designed to enhance the long-distance sports car par excellence.

The GranTurismo One Off Prisma and the GranTurismo One Off Luce, with the Nettuno V6 internal combustion engine and in the full-electric Folgore version respectively, will be juxtaposed with the intrepid inspiration of Hiroshi Fujiwara, an eclectic friend of the Trident, pioneer of streetwear and author of his own interpretation of the high-performance coupé. The Japanese artist will unveil a Digital One Off alongside a bespoke capsule collection, made specifically for Design Week.


The GranTurismo One Off Prisma is dedicated to the heritage of this glorious car, as a proud expression of its past and the brand’s ability to go further. The bodywork comes with a chromatic partnership consisting of 14 different colours. Two of them look ahead to the future, whilst the other twelve have been selected from the hues of the most popular GranTurismo models of the past, such as the characteristic Amaranto from the 1947 Maserati A6 1.500, and the Oro Longchamps that brightened the 1973 Maserati Khamsin.

The outfit of this extraordinary One Off is embellished with details of more than 8,500 letters hand-applied, making up the names of Maserati cars, creating a second level of shade and harmonising the entire colour coating, all painted by hand.