PEUGEOT COMPLETES ITS EV LINE-UP WITH THE NEW PEUGEOT E-408: UNEXPECTED FROM EVERY ANGLE, 100% ELECTRIC

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PEUGEOT completes its EV line-up, with a fully electric version of the PEUGEOT 408, following the launch of the plug-in hybrid version in 2022. The new PEUGEOT E-408 combines the unexpected allure of a fastback silhouette with zero emission efficiency, the thrill of a powerful 157 kW/210 hp motor, and the pleasure of the PEUGEOT electric driving experience, with up to 453 km range. When it comes to recharging, the process is made simple with the integrated trip planner. PEUGEOT also offers total peace of mind to its customers by providing the PEUGEOT E-408 with 8 years/160,000 km warranty through its ALLURE CARE programme.

ALLURE: With its fastback silhouette and 100% electric powertrain, the PEUGEOT E-408 is an entirely unique offering in the market.

EMOTION: The pleasure of 100% electric driving is amplified with the PEUGEOT i-Cockpit® and its embedded trip planner

EXCELLENCE: The PEUGEOT E-408 completes PEUGEOT’s EV line-up, the widest of any mainstream manufacturer in the European electric market with 12 electric passenger cars and LCVs.

By unveiling the PEUGEOT 408 in June 2022, PEUGEOT brought the allure of an unprecedented fastback silhouette to the top of the C segment. Unexpectedly different, the 408 stands out with its feline posture, dynamic lines offering an elevated driving position, and the premium sophistication of its design down to the finest details.

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The two electrified powertrains, PLUG-IN HYBRID 180 e-EAT8 and PLUG-IN HYBRID 225 e-EAT8, marked a first step in electrification for the 408. Earlier this year, the 48V HYBRID 136 e-DCS6 joined the 408 line-up. The new PEUGEOT E-408 takes this electric strategy to the next level with a zero-emission powertrain of 157 kW/210 hp paired with a 58,2 kWh (usable) NMC battery.

The launch of the PEUGEOT E-408, with the opening of orders from 2nd October, marks the latest step in PEUGEOT’s ambition to become the mainstream EV leader in Europe. The new PEUGEOT E-408 will be built at the Mulhouse plant and benefits from the ALLURE CARE programme and is warranted for up to 8 years / 160,000 km, the longest of any European brand.

ALLURE: AN UNEXPECTED AND DYNAMIC FASTBACK DESIGN

The innovative and unexpected fastback design perfectly matches the modernity of the new PEUGEOT E-408. A platform that allows for total electrification without compromising on style, dynamism, or interior comfort.

With an overall length of 4.69m and a width of 1.85m (with the mirrors folded), the PEUGEOT E-408 uses the multi-energy E-EMP2 (Efficient Modular Platform), notable for its wheelbase length of 2.79 m. This generous dimension allows the battery to be installed in the car’s underbody, under the floor between the wheels, thus preserving the cabin space and lowering the PEUGEOT E-408’s centre of gravity for dynamic road behaviour where pleasure drives progress.

This architecture combines the dynamic elegance of a fastback, road behaviour worthy of the best saloons, and a slightly elevated driving position that enhances daily enjoyment, safety, and comfort.

A feline posture

With its wide tracks – 1.59 m at the front and 1.60 m at the rear – the PEUGEOT E-408 is firmly anchored to the road. Despite being elevated, this model offers a sleek and sporty profile thanks to a limited height of 1.49 m, which improves aerodynamics.

The feline character of the PEUGEOT E-408 is highlighted by the unique and sharp treatment of the body surfaces, particularly noticeable towards the rear – with the ‘cat’s ears’, the boot lid, and the shape of the wings, creating sharp facets designed to play with the light.

Side body and wheel arch protections extend into a robust black rear bumper, which, by cutting the body colour diagonally, accentuates the rear’s dynamism. The large 19-inch Graphite wheels with innovative design receive 225-50R19 tyres with very low rolling resistance (A+ class).

A modern identity

The body-colour treatment of the PEUGEOT E-408’s grille “dematerialises” it by blending it into the bumper’s overall shape – a sign of a generational change and the electrification era of the PEUGEOT range.

The brand’s identity is more visible than ever through the sophisticated work on lighting. At the front, the LED technology allows for very thin – and very effective – headlights that form the PEUGEOT E-408’s look: a resolutely PEUGEOT look. The light signature extends downward with two LED strips in the shape of fangs plunging into the bumper. At the rear, PEUGEOT’s identity takes the form of the iconic three LED claws, inclined for even more dynamism.

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