The new CLA offers more to customers in every dimension: more space, more refinement, more comfort, more intelligence, and more efficiency compared to its predecessor. It is the cleverest car Mercedes‑Benz ever made – and the first model in a completely new family of vehicles. Each new model will be available with both electric and high-tech hybrid drives. The debut is made by the all-electric CLA.
Intuitive: The most intelligent Mercedes-Benz ever thanks to the Mercedes-Benz Operating System (MB.OS)
Up-to-date for years and always ready for new features: regular over-the-air updates
The new CLA is the first vehicle to fully operate on the in-house developed Mercedes‑Benz Operating System (MB.OS), making it the most intelligent Mercedes-Benz ever. The new AI-enhanced system makes it possible to equip every vehicle with a supercomputer connected to the Mercedes‑Benz Intelligent Cloud. This enables regular over-the-air updates[1] for the most important vehicle functions, including driving assistance systems for the first time. This keeps the CLA up-to-date and attractive for years to come.
On the way to a hyper-personalised digital experience: the fourth MBUX generation
MB.OS marks the start of the fourth MBUX generation. It opens up a new world of personalised experiences and intuitive interaction between human and vehicle, setting new standards in the automotive industry. The new MBUX generation is the first in-car infotainment system to integrate artificial intelligence (AI) from both Microsoft and Google. This combines multiple AI agents in one system for the first time. MB.OS offers maximum flexibility to seamlessly integrate content from third-party providers. The typical Mercedes interface remains, delivering the familiar customer experience.
Exceptionally intuitive and individual: the new MBUX UI/UX concept
The MBUX Superscreen is powered by state-of-the-art high-performance chips and real-time graphics from the Unity Game Engine. The new control and display concept is tailored to individual customer preferences. The further developed MBUX Zero Layer on the central display shows the most important information, suggestions and, for the first time, the most recently used apps1. In the app view, apps can now be moved and grouped into individually named folders, similar to how it works on a smartphone. When an app is open, a simple swipe to the left returns to the app view. Another swipe takes the user back to the Zero Layer. Alternatively, they can still go directly to the Zero Layer at any time via the home button.
Intelligent, easy to talk to and empathetic like a friend: the new MBUX Virtual Assistant
With generative AI, the new MBUX Virtual Assistant revolutionises the relationship between vehicle and driver. It enables the kinds of complex, multi-turn dialogues one might have with a friend and has short-term memory. Based on ChatGPT4o and searches with Microsoft Bing, it unites the collective knowledge of the internet. Thanks to Google Gemini, the virtual assistant is also well-versed in navigation-related questions
