Prod. Features

Inside the Future: Mercedes-AMG’s Tactile Cockpit

If the exterior of Mercedes-AMG’s electric super-sports concept is a promise of speed, the cockpit is a promise of control. The first thing your eyes lock onto is the steering yoke—an aviation-inspired hoop wrapped in glowing tangerine leather and stitched like a piece of haute saddlery. It’s not just theatre. The compact shape frees your sightline to the road and the instrument band while hinting at the car’s steer-by-wire ambitions: quicker ratios at low speed for slicing through the city, calmer inputs at high speed for arrow-straight stability.

At the center lives a domed hub with the three-pointed star, ringed by metal-milled toggles and turbine-style scroll wheels. These aren’t gimmicks; they’re haptic anchors that let you change drive modes, recuperation levels and brake-by-wire feel without taking your eyes off the horizon. The knurled edges deliver micro-feedback as you roll from Efficient to Sport to Qualifying, cueing the powertrain to sharpen throttle mapping and torque vectoring in milliseconds.

Material storytelling does the rest. The warm leather offsets cold, precision-cut aluminum, while piano-black inlays cradle the controls like a piece of modern horology. A slim light ribbon traces the console and pulses with the car’s ambient intelligence—cool blue in a relaxed cruise, vivid orange when the chassis braces for attack. The effect is intimate rather than overwhelming; Mercedes understands that luxury today is calm clarity, not button clutter.

Look closer and you’ll spot sustainability coded into the glamour: chrome-free tanning, recycled aluminum, and modular switchgear designed for long life and easy service. This is what next-gen performance feels like in your hands—tactile, intentional, and unmistakably AMG. The yoke doesn’t shout about the future; it lets you hold it, fine-tune it, and then launch it down the road with a twist of your fingertips.

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