Following extensive renovation work, BMW Welt reopens its doors today and presents new highlights for an exciting brand experience. As part of the reopening, a major innovation is in the pipeline: The new BMW Welt app offers visitors an innovative experience by combining BMW Welt’s offerings with virtual content.
“With the reopening of BMW Welt, our visitors can look forward to new worlds of experience and events. One of the highlights is the BMW Welt app, which will be available at the end of February and will allow visitors to discover our museum in a completely new, immersive way. Virtual tours, gamification and detailed information about our vehicles make it the ideal companion for a visit to BMW Welt. We have also made many technological and technical optimisations to improve existing attractions and offers,” says Sandra Wittemer, Head of BMW Welt.
BMW Welt App: New technology with personalised tour guide
The BMW Welt App, which will be available to download from the end of February, turns a tour of BMW Welt into an interactive and informative adventure. A virtual tour with 16 stations is available to guests. The BMW Welt app offers a digital AI avatar as a personal tour guide. The tour can be started at any time at the touch of a button, allowing visitors to freely determine both the starting point and the pace of their own tour. The international audience can also be guided through event areas and exhibits in two languages if required.
If a vehicle particularly catches your eye, the BMW Welt app offers the opportunity to marvel at it as a digital 360° model on your smartphone. All you need to do is activate the smartphone camera via the BMW Welt app and capture a QR code on the exhibit. If required, the corresponding data sheets with all vehicle specifications are available for download.
