Technology

BMW has long stood at the intersection of innovation, performance, and luxury. But beyond its sleek exteriors and dynamic drive lies a world of cutting-edge…

Preventing unplanned stoppages before they can occur is the aim of the smart analysis system being used in assembly at BMW Group Plant Regensburg. Predictive…

As the UAE prepares to host the Abu Dhabi Grand Prix, SAP SE (NYSE: SAP) has announced a multiyear partnership with the Mercedes-AMG PETRONAS F1…

Audi has long been a leader in automotive engineering, with engines and drivetrains standing out as core pillars of its technological excellence. The brand with…

Cadillac sheds light on in-car features that could take a ride from standard to luxury in just the click of a button The automotive world…

Production-version of new Lotus Eletre delighted guests attending its local debut in Dubai, UAE. A new breed of pure electric hyper-SUV aimed at a new…

BMW and AGMC, the official BMW Group importer for Dubai, Sharjah and the Northern Emirates, proudly announces its partnership with the Legends Football League as…

In the world of luxury automobiles, few innovations have had as much impact as BMW’s iDrive system. First introduced in 2001, iDrive was BMW’s bold…

Maserati has opened a new chapter in its storied history as the GranTurismo and GranCabrio range proudly returns to its birthplace: Modena. This symbolic homecoming…

A century ago, on August 3rd 1924, the Bugatti Type 35 was introduced to the world for the first time as five examples of Ettore…