International ‘Talent of Tomorrow’ Award for Dubai Duty Free Employee


UAE National Ms. Muna Hassan named as a talent in the duty free industry

At the recent Frontier Awards ceremony in Cannes, which coincided with the Tax Free World Association (TFWA) Exhibition and Conference, Ms. Muna Hassan, Dubai Duty Free’s Emiratization Officer, was named as a recipient of the ‘Talent of Tomorrow’ Award.

Muna, a UAE National who joined Dubai Duty Free in 2013, was one of eight international winners under the age of 35 to be recognized for their role within the duty free industry as part of the ‘Talent of Tomorrow’ initiative – a Leadership Development Programme designed specifically for young members of the Duty Free and Travel Retail Industry, which is coordinated by Ethos Farm in conjunction with the Frontier Awards.

Commenting on the award, Dubai Duty Free’s Executive Vice Chairman & CEO, Colm McLoughlin said, “We are delighted that Muna was selected as a recipient of the ‘Talent of Tomorrow’ award and that she joins the other 7 young professionals from the duty free industry in a year-long development programme that will support her career.

“Muna is a great example of our in-house UAE graduate trainee programme that encourages a career in our industry and I am delighted that she has received this international recognition which will in turn inspire her colleagues.”


Following her successful completion of the UAE graduate trainee program in Dubai Duty Free in 2013 Muna worked as a Senior Assistant handling the Emiratization section of the Human Resources Department within the organisation. While in the role, Muna continued with her studies for a Higher Degree in HR, which she attained in September 2015.

In 2017, Muna was promoted to an Officer role and her area of responsibility has grown steadily as a result of her innovative ideas, hard work, and staff focus.  Muna now manages the Administration, Employee Welfare as well as the Government Services sections within Dubai Duty Free’s Human Resources department.

As the winner of the Talent of Tomorrow, Muna will participate in a year-long learning experience commencing November 2019. The programme consists of a series of live webinars led by key industry experts and high-profile external speakers who will share their extensive insight into a range of key leadership topics. Winners will also develop a deep understanding of their own leadership style and hone their skills through focused masterclasses and action learning. The programme will be opened by Padraig Drennan, CEO of Stellar Partners and former President of World Duty Free North America, who will share his thoughts about the specific challenges facing our future industry leaders