Hyundai Motor revealed Hyundai BAYON today, an all-new crossover SUV designed specifically for Europe. As a B-segment SUV, BAYON will be the latest and smallest member of Hyundai’s expanding SUV family.
The all-new BAYON features a compact exterior, a roomy interior, and a long list of intelligent safety and connectivity features which make it stand out in its segment. With this, the all-new BAYON democratises technology, making high-tech safety and connectivity features accessible for all.
In line with Hyundai’s existing SUV naming strategy, BAYON’s name was inspired by a vacation hotspot: Bayonne, the capital of the French Basque Country and one of the most beautiful destinations in the south-west of France. As BAYON is designed to meet the demands of the European market, the company decided to give it a European name.
“As the SUV body type continues growing in popularity throughout the world, Hyundai saw a demand for a model capable of navigating European cities while at the same time providing enough space to meet customers’ needs,” says Andreas-Christoph Hofmann, Vice President of Marketing & Product at Hyundai Motor Europe. “Class-leading connectivity and safety features, a sharp and distinctive design, and the integration of Hyundai’s signature 48-volt mild hybrid technology make BAYON stand out in its segment.”
With BAYON, Hyundai has now launched or enhanced seven new models in just 12 months – or 20, counting all body types and powertrain variations making 2020 a record year for its fleet expansion.
A sharp and distinctive design
BAYON is the latest design statement within the Hyundai SUV family, distinctive through unexpected and eye-catching proportions and strong graphic features. Furthermore, it encompasses the Hyundai design identity Sensuous Sportiness, defined by the harmony between proportion, architecture, styling and technology. This latest interpretation of Sensuous Sportiness combines emotional values with innovative solutions.
“With its sharp look and integration of Hyundai’s SUV key design elements, BAYON solidifies Hyundai’s SUV design direction,” says Luc Donckerwolke, Chief Creative Officer at Hyundai Motor Group. “BAYON’s unique and confident look, embodied in its strong lines and arrow-shaped lights, is expected to establish it as the most unique, outstanding entry in the thriving European B-SUV segment.”
BAYON is characterised by a distinctive exterior design that separates it clearly from its competition. Unique design solutions, high-tech looking details and a clean look elevate it from the crowd.
At the front, a wide grille opens at the bottom, creating a solid stance. Three-part main lights combined with air intakes establish a unique look and architecture. A horizontal air intake band and DRLs establish width, and a lower skid plate confirms its SUV identity.
On the side, a dynamic shoulder provides a wedge-shaped appearance. The arrow-shaped C-pillar provides dynamic and unexpected architecture. This, in combination with fender feature and cladding, defines its unique character.
To the rear, arrow-shaped lights underline the pillar dynamics. Their far-out position creates a wide stance. In addition, a thin horizontal line connecting the taillights further emphasises width and connects the rear and the side in one gesture. Angular lines above the rear arch emphasise volume, creating a vivid section. The strong rear section and visually extended rear window initiate a unique and expressive rear design. Full LED lights and indicators complete its modern look.
BAYON is available with 15-inch steel wheels or 16- or 17-inch alloy wheels.
A total of nine exterior colours are available, including a new launch colour, Mangrove Green. An optional two-tone roof in Phantom Black is also available with several exterior colours.
A modern, digital interior
BAYON features a clean, roomy, well-lit interior. There is a strong focus on maximising front and rear passenger comfort and increasing boot space. The interior is defined by a range of connectivity equipment, including a 10.25-inch digital cluster and a 10.25-inch AVN or 8-inch Display Audio. Occupants can benefit from LED ambient lighting technology integrated into the front passenger foot areas, door wells, and front door pull handle areas, as well as the storage area below the centre console.
A carefully-selected neutral range of interior colours and materials provides maximum compatibility with the exterior colour range. A calm colour and trim concept with small and subtle accents creates a serene atmosphere which allows the driver to focus. BAYON comes standard with a Full Black cloth interior, with two other optional colour combinations available.
Interior colours trims:
- Full Black
- Dark Grey + Light Grey
- Dark Grey + Safari Green stitching and inserts
Class-leading connectivity and technology
As with other Hyundai models, BAYON offers advanced connectivity technology rarely found in its segment. It offers a best-in-class digital cockpit and top-line infotainment features.
Passengers can choose between a 10.25-inch AVN screen or an 8-inch Display Audio. The 8-inch Display Audio includes wireless Apple CarPlay and Android Auto.
Two USB ports for the front passengers and one for the rear make it possible for up to three devices to charge simultaneously. One of the front ports also allows data transfer, enabling occupants to connect their phone to the vehicle’s infotainment system. A premium Bose sound system completes the package, promising occupants a high-quality listening experience.