How Lincoln Keeps Pace with Rapidly Changing Luxury Consumer Trends


The Lincoln Motor Company will be celebrating its 100th anniversary in 2022 and continues to set new standards in the luxury vehicle sector across some of the most competitive regions in the world. With a newly honed and refined four-model range of exceptional SUVs, Lincoln’s more focussed recent approach has reaped huge dividends for the company, which has for decades enjoyed a reputation for class-leading design and refinement.

Sami Malkawi, Managing Director, Lincoln Middle East says this region is key to setting new trends in the luxury sector. “There remains an enormous amount of personal, family and company wealth in the Middle East,” he remarks, “and that isn’t going to change anytime soon. This market is a happy fit for Lincoln, which appeals on multiple levels to customers who appreciate advanced technology and engineering, contemporary styling and luxurious appointments.

“We actively engage with our customers, really get to know them and their needs, and have been able to tailor an ownership experience that is not only perfectly aligned with their expectations but often exceeds them. Our flagship Navigator, the Aviator, Nautilus and Corsair are all designed and built to the most exacting standards and appeal to incredibly wide and diverse demographics, but there’s much more to come and everyone at Lincoln is excited about the models that will be unveiled over the coming months and years.”

Drivers spend countless hours per week inside their vehicle, making the interior appearance extremely important. To add importance to the vehicle’s interior, Autotrader has announced its 10 Best Car Interiors Under $50,000 for 2020 – and the all-new Lincoln Corsair has been named to that list.