Al Habtoor Motors Mitsubishi launches the first showroom in the UAE redesigned to MMC’s new global dealership design ethos

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Al Habtoor Motors, the exclusive distributor of Mitsubishi in the UAE, has unveiled its newly redesigned showroom on Sheikh Zayed Road. This 21,000 sq. ft. state-of-the-art showroom will offer a high-end retail environment, in line with Mitsubishi Motors Corporation’s (MMC) Dealer Visual Identity Program.

The showroom, designed to reflect MMC’s corporate and visual identity, features a ‘Dynamic Slope’ to create a powerful, dynamic image to bring customers closer to the brand. The primary color palette comprises cool and muted colors, with black, grey and red accents.

Equipped with the latest technology and digital tools, the showroom provides easy access to Al Quoz industrial area and is close to Oasis Mall and the Metro Station. In addition, it features a comfortable lounge area and a play area for children.

The showroom complex also houses a Service Center, which features an Express Service area and a Genuine Parts outlet. Customers who leave their cars for service can also avail of on-ground car leasing services. The Service Center is the highest visited in the network receiving approximately 1300 vehicles a month.

Mitsubishi Motors Corporation’s (MMC) new corporate brand is based on the tagline “Drive Your Ambition” and the Dealer Visual Identity Program aims to ensure a consistent and unified brand identity throughout all customer touch points.

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“We are proud to announce the opening of our brand-new showroom in the city’s heart!” said Mr. Karim Adnan Maksoud, Managing Director of Al Habtoor Motors. “Our design reflects our new Corporate and Visual Identity, featuring a signature element: the ‘Dynamic Slope’. This presents a strong, energetic image of our brand. We have also designed the showroom to provide an unbeatable customer experience and to ensure that our cars are the stars of the showroom,”

The showroom was inaugurated by Mr. Ahmed Khalaf Al Habtoor, CEO, Al Habtoor Motors and Mr. Masatsugu Kurahashi, Division General Manager, Europe & Middle East/Africa/South Asia Division, MMC in the presence of Mr. Takahiro Moteki, General Manager, Middle East Department, MMC and Mr. Yutaka Yano, President, Mitsubishi Motors Middle East and Africa.

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