SAP and the Mercedes-AMG PETRONAS F1 Team Join Forces to Drive Efficiency On and Off the Racetrack


As the UAE prepares to host the Abu Dhabi Grand Prix, SAP SE (NYSE: SAP) has announced a multiyear partnership with the Mercedes-AMG PETRONAS F1 Team starting in 2024. As an Official Team Partner, SAP is teaming up with the Mercedes-AMG PETRONAS F1 Team to accelerate operational efficiency and unlock new data insights to deliver performance gains. SAP S/4HANA Cloud, private edition serves as the technology foundation for the team, enabling them to explore how artificial intelligence (AI) and cloud solutions from SAP can help inform and predict decisions, optimize resources and future-proof their IT infrastructure.


Efficiency is the cornerstone of success in Formula One. Therefore, mastering the cost-cap challenge and optimizing the team’s complex supply chain are two areas of focus for this partnership. Formula One’s cost cap restricts how much teams can spend each season, with severe penalties if exceeded. The Mercedes-AMG PETRONAS F1 Team plans to navigate this complex course by using the SAP S/4HANA Finance solution to allocate, save and use resources more efficiently. With SAP Business AI technology embedded, the team can forecast costs, predict final budget needs, and optimize both the supply chain and stocked items. To run its state-of-the-art operation, the Mercedes-AMG PETRONAS F1 Team is looking forward to leveraging SAP S/4HANA Cloud, private edition for a secure and future-proof cloud environment. The team can also take advantage of SAP Build solutions and SAP Business Technology Platform to implement a transparent, intelligent enterprise architecture – bringing together a single view of data and systems from various sources across the organization. Doing so can lead to shorter lead times for critical car components, helping ensure a seamless flow of parts during race weekends.