Kia wins dual Good Design Awards for EV9 SUV and Infotainment System

  • Kia EV9 wins 2023 Good Design Award in Transportation category 
  • EV9’s ‘Ki’ infotainment system claims 2023 Good Design Award in Interactive Media category 
  • Results mark latest success for Kia’s transformative ‘Opposites United’ design philosophy 
  • Kia seeks to empower customers with exciting products, innovative in-car spaces, and convenient services 

Kia has claimed two prestigious accolades at the Good Design Awards 2023, recognizing the brand’s dedication to emotive and engaging design as expressed through its transformative ‘Opposites United’ philosophy.  

Kia’s ‘Opposites United’ design philosophy was first revealed in 2021, taking inspiration from the contrasts found in nature and humanity. The philosophy transcends the design of the company’s vehicles, communicating its determination to compatibly further two vital fields that have come to be at odds with one another – human wellbeing and environmental sustainability. The groundbreaking design philosophy was first embodied by the award-winning EV6 and will be seen across the brand’s targeted lineup of 15 fully-electric models by 2027. 

 In the case of the EV9’s design, this is denoted by simple, clear-cut lines and surfaces which exude confidence, clarity, and calmness in equal measure, as well as a signature ‘Digital Tiger Face,’ which delivers a visionary and futuristic look and feel.  

 Kia’s designers strove to bestow the seven-seat EV9 with unprecedented visual appeal, uniquely harmonizing the agility of an EV with the robustness of an SUV and increasing space utilization with a sleek profile. They also implemented a rugged yet refined exterior design by utilizing the visual symbolism of polygons and triangles. 


 “With the EV9 we aimed to create a fresh design which not only broke new ground, but instinctively communicated the purity, practicality and safety of the vehicle within,” said Karim Habib, Executive Vice President and Head of Kia Global Design. “This is in keeping with Kia’s overarching design philosophy, which seeks to empower users to make the most of their lives by providing exciting products, innovative in-car spaces, and convenient services that inspire customers and free them to pursue the activities that they enjoy most.”