- UNO Motors brings the INEOS Grenadier brand and products into Libya.
- Dedicated partner aims to build a strong community of owners with focus on customer service and aftersales excellence.
- Operations begin from a temporary facility with brand-new INEOS Grenadier showroom in development.
Adamas Motor Group is delighted to announce the appointment of UNO Motors as a dedicated INEOS Grenadier partner in Libya. UNO Motors is currently operating from a temporary facility and will focus on establishing the INEOS brand in the local market, emphasizing excellent customer service and aftersales care. A brand-new stand-alone showroom is currently in development and is expected to be completed in 2025.
Combining rugged British spirit and design with German engineering precision, the INEOS Grenadier 4X4 is a tough, go-anywhere vehicle with best-in-class off-road capability, paired with the premium comfort, refinement, and quality standards expected by today’s drivers.
This new vehicle has received an overwhelmingly positive reception in the Middle East since the initial deliveries commenced in 2023 and this latest step in network expansion underscores strong confidence in the future of the INEOS brand.
Karl Hamer, Chairman & CEO of Adamas Motor Group, commented: “The appointment of UNO Motors as our dedicated partner in Libya marks a significant milestone for the INEOS Grenadier brand in the region. Libya presents a unique opportunity to introduce the rugged yet luxurious Grenadier to an adventurous audience who value durability, capability, and premium quality. We are confident that UNO Motors’ expertise and customer-centric approach will drive the success of the Grenadier in this market.”
Moataz Abdulrahman Mohamed Ben Gleil of Uno Motors added: ”We are thrilled to partner with Adamas Motor Group to bring the INEOS Grenadier to Libya. This is a vehicle built for our terrain and lifestyle, combining toughness with modern technology and comfort. We look forward to building a strong community of INEOS Grenadier owners and delivering exceptional service that matches the high standards of this remarkable 4X4.”
INEOS Grenadier
The backbone of the Grenadier is a full box-section ladder frame chassis, with heavy-duty solid beam axles, a two-speed transfer case and up to three locking differentials. It is powered by a BMW 3.0-litre turbo-charged inline six-cylinder gasoline engine, which has been specifically calibrated for this application. Practical features include a 70:30 split rear door, integrated roof mounting bars, pre-wiring for auxiliary lamps and accessories, and a front bumper to sit on. An ‘open-source’ approach to accessories means owners can tailor the vehicle to their specific requirements.
The interior combines versatility and practicality with the latest technology and exceptional comfort. Its intuitive and functional layout features physical switches that are widely spaced for easy use on the move. A central infotainment touchscreen gives intuitive access to a range of information displays and settings menus. An overhead console provides controls and switches for off-road and auxiliary controls. Hose-out rubber flooring, leather seats and numerous stowage options mean the Grenadier is ready for anything work and life can throw at it.
