Maserati has officially unveiled the MCPURA, its latest super sports car, at the prestigious Goodwood Festival of Speed 2025. This marks a bold new chapter for the Italian luxury brand, introducing a vehicle that embodies the purest expression of performance, design, and Italian craftsmanship.
The MCPURA—available in both coupé and convertible versions (branded as “Cielo”)—is a full evolution of the MC20 Halo Car that originally debuted in 2020. While preserving the spirit of its predecessor, the MCPURA refines every element, turning up the intensity in design, elegance, and engineering. Entirely made in Italy, the MCPURA is powered by the brand’s signature 630-CV V6 Nettuno engine, delivering a symphony of speed and sophistication that is unmistakably Maserati.
This new model takes center stage as Maserati’s answer to a growing demand for vehicles that are not only beautiful and luxurious, but also exhilarating to drive. The MCPURA emphasizes clean, flowing aerodynamics with a sculpted body, dramatic lines, and an unmistakable silhouette that reflects the brand’s commitment to timeless Italian design. In the convertible version, the experience is even more heightened, offering an open-air performance without sacrificing control or elegance.
But the MCPURA isn’t just about aesthetics and raw power. It represents Maserati’s philosophy of a driver-centric experience—where machine and man connect seamlessly. It’s engineered to deliver a refined, filter-free driving sensation with every detail crafted for emotional impact, from the luxurious cabin finishes to the precision steering and suspension dynamics.
Unveiled against the dramatic backdrop of the South Downs National Park during the 2025 Goodwood Festival, the MCPURA’s launch was more than just a product debut—it was a celebration of Maserati’s future. The model reinforces Maserati’s vision of blending technology, art, and passion into every vehicle it creates.
With the MCPURA, Maserati proves once again that it remains a torchbearer for Italian performance and design. Whether you choose the coupé or the striking Cielo convertible, the MCPURA promises to deliver unmatched elegance, visceral speed, and the soul of a true Maserati.
