Porsche Middle East and Africa FZE, a wholly owned subsidiary of Dr. Ing. h.c. F. Porsche AG, Stuttgart, delivered 6,841 sports cars across the region in 2021, marking a 10 per cent increase compared to the previous year and the second highest retail result in the past seven years. Orders for new models rose 37 per cent, representing the highest order intake since 2012. This high demand and attraction that enthusiasts hold for Porsche’s products gives the marque a strong start into 2022.
The ever-popular Cayenne premium SUV continued to win over customers with 2,427 sales representing 35 per cent of total volume. It was closely followed by the Macan which maintained strong growth with 34 per cent of total sales amounting to 2,359 units. The brand’s compact SUV recorded a 25 per cent increase over the previous year despite a 2022 model year update in the final months of 2021. The top three volume markets for the regional office were the United Arab Emirates, the Kingdom of Saudi Arabia and Kuwait, with the highest growth recorded in India, Morocco and Saudi Arabia.
Dr. Manfred Bräunl, Chief Executive Officer at Porsche Middle East and Africa FZE, said: “We are very pleased with the growth we have seen during the past 12 months, given the challenges many industries continue to face. With over 70 years’ experience of building benchmark sports cars, our brand appeal is exceptional. Thanks to our continuous investments in our product range and individualization programme, more than 6,800 customers took delivery of their dream Porsche in 2021. Without the strong support, professionalism, and passion of our importer network this result would not be possible, so I thank every member of the Porsche team out there for the support.”