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Jaguar’s newest kitten has claws
Back in 2001 and under the ownership of Ford Motor Company’s Premier Automotive Group (PAG), Jaguar produced a compact executive car under the internal designation of X400. Known to the public as the Jaguar X-Type, this car was based on a modified version of the Ford Mondeo platform.
While the X-Type’s objective was to take market share from established German rivals and expand the market segment in Jaguar’s key markets, sales fell well short of projections, peaking at 50,000 in 2003. This was roughly half of the number of cars that Jaguar had wanted to sell.
Part of the reason was the X-Type’s sharing of the modified Ford platform (also shared with the Land Rover Freelander compact SUV) which was not well received by Jaguar “purists
