AGMC hosts ‘YALLA MINI’ Beach Edition in Dubai


The all-new MINI Countryman makes its debut on Dubai beach


Dubai’s renowned Kite Beach played host to MINI over the weekend, with the second edition of the ‘Yalla MINI’ roadshow. Attended by MINI customers and fans, the Yalla MINI beach edition saw many customers and guests join in family fun activities around the launch of the latest model from the iconic British brand: the all-new MINI Countryman.

Kicking off the activities on Saturday 1st April, MINI aficionados gathered at Kite Beach in Dubai where they were able to test drive the all-new MINI Countryman on a specially designed experience track suitable for beach terranes.

Hosted by AGMC, the official MINI importer for Dubai, Sharjah and the Northern Emirates, the event invited visitors to learn more about the new MINI Countryman while also hosting a line-up of family-fun activities including yoga, paddle boarding, kayaking, capoeira, beach soccer, bongo drummers and much more. The crowds were kept entertained throughout the day by Virgin Radio DJ Maz Hakim.



Redefining the essence of MINI, the all-new MINI Countryman made its Dubai debut alongside the MINI Clubman, MINI Convertible and MINI Hatch. ’Yalla MINI’ familiarized guests with the various characters and features that each of the MINI models portray through a series of dynamic driving experiences.

The new MINI Countryman is the biggest and most versatile model in the brand’s 57-year history. Having been completely newly developed, it now reflects considerable advancements in the areas of space, functionality, athletic flair and premium characteristics.


The new model is some 20 centimetres longer than its predecessor and approximately 3 centimetres wider. Its wheelbase has been extended by 7.5 centimetres. This growth results in significantly increased space on five fully-fledged seats as well as a definite increase in storage volume and luggage transport versatility. The raised seating position ensures an excellent view and hallmark driving fun. The rear seats can be shifted longitudinally by up to 13 centimetres. The folding rear backrest offers a 40 : 20 : 40 split. It also provides a variable tilt angle so as to be able to either increase seating comfort or gain additional storage space at the rear. The luggage compartment volume is 450 litres and can be extended as required to a total of 1,309 litres. This constitutes a maximum increase of 220 litres as compared to the predecessor model.

The new MINI Countryman features design elements that are typical of the brand, including the clear three-way structure of the side view – broken down into roof, glass section and main corpus – as well as the short overhangs, large wheel arches and downward increase in width. Precise contours on the generous surfaces create an attractive play of light and shade that underscores the car’s athletic shaping and the vertical orientation of the body.

In the interior of the new MINI Countryman, a clear increase in space, refined premium ambience and a modern display and operating concept reflect the progress achieved through the change of generation.


Commenting on the ‘Yalla MINI’ beach edition event, Natalija Norikova, Marketing Manager of AGMC said: “Yalla MINI is an ideal platform to allow the public to become well acquainted with the MINI brand. We were pleased to showcase the all-new MINI Countryman through a series of fun and engaging activities which gave MINI lovers the chance to experience driving the new model. With over 400 MINI fans in attendance, we were delighted to see such a great turn out from our ever growing and loyal MINI fan base here in Dubai.