Pirelli Brings Signature ‘Tyre Hotel’ to the UAE


Pirelli, the world-leading tyre manufacturer and a global symbol of Italian industrial excellence, has introduced its innovative Pirelli Tyre Hotel to the UAE, a tailored facility where drivers can store their premium tyres to optimize performance.

The temperature-controlled facility at Pirelli’s P ZERO™ World in Dubai is fitted with custom-designed racks designed to enhance health and longevity of tyres. The much-vaunted Tyre Hotel concept was first introduced by Pirelli at its Tyre Performance Centre in Burton-on-Trent, England.

With the new motorsport and track day season now in action, the hotel’s location on Hessa Street in Dubai makes for an ideal pit-stop for enthusiasts heading to nearby Dubai Autodrome. Drivers can call into P ZERO™ World, change tyres for their track session before returning them to the hotel.