BMW is leading the luxury segment into a new era that will be shaped by innovations in the fields of sustainability and digitalization with the new BMW 7 Series.
Central to this reinterpretation is the BMW i7. The all-electric luxury sedan is a fully integrated member of the model family and clearly demonstrates how an exclusive driving experience and the ultimate feeling of on-board wellbeing can be combined with an unwavering commitment to sustainability. The new BMW 7 Series now offers a choice of combustion engines, plugin hybrid systems and all-electric drive for the first time ever. The Middle East will welcome the following models soon:
A symbol of innovative strength and a milestone in the current model offensive.
The new BMW 7 Series incorporates a modern style that focuses on the essentials in its exterior and interior design. The front-end design for BMW vehicles in the luxury segment is dominated by features that are typical of the brand, but a clear distinction is maintained between these models and the others in the BMW range. Innovative features such as the BMW Theatre Screen, the multi-sensory vehicle experience BMW iDrive with the latest generation of BMW Operating System 8, plus the BMW Curved Display and the Manoeuvre Assistant for automated parking and manoeuvring, highlight the progressive character of the luxury sedan.
The world premiere of the new BMW 7 Series in April 2022 and its global market launch starting in November 2022 are the key milestones in the brand’s current model offensive in the luxury segment.
New BMW 7 Series plays a distinct role in helping to achieve the sustainability goals.
The new BMW 7 Series range makes its own individual contribution to efforts to reduce the ecological footprint throughout the product lifecycle. Since February 2021, the BMW Group has been procuring aluminium manufactured in the United Arab Emirates with the help of solar power. Electricity generated in a vast solar park located in the desert outside Dubai is used for producing the lightweight metal. The quantity of aluminium acquired that has been produced using solar power covers nearly half the annual requirements of the light metal foundry at BMW Group Plant Landshut, whose output includes the casings for the latest-generation electric motors fitted in the BMW i7.
