The innovative space for customising the House of the Trident’s cars
has been christened by the exclusive MC20 Cielo “Less is More…?”
At the historic Maserati plant on Viale Ciro Menotti, Modena, a space dedicated to the most refined customization of the House of the Trident’s cars has been created: in the new Officine Fuoriserie Maserati, there is no limit to customers’ wishes and the configuration process is enriched with an innovative painting line to produce the Maserati of their dreams.
A century has passed since the hand of his brother and artist Mario Maserati designed the famous emblem, drawing inspiration from the statue of the Roman god Neptune in Bologna’s Piazza Maggiore. The symbol then found its place on the grille of the Tipo 26, making its debut the following year at the Targa Florio and beginning the glorious history of the manufacturer’s cars, first on the track and then on the road. 2025 is the year of the Trident.
This is not just a logo, it is a symbol of heritage and innovation, of desires and luxury, of Maserati’s nature to always focus every decision-making process on the customer, to exalt their desires and make them possible.
As such, the future of luxury is shaped, partly through customisations via the Fuoriserie Programme, with bold investments in bespoke design and technological innovation.
Santo Ficili, Maserati CEO: “Maserati is synonymous with Italian luxury around the world and celebrating this concept at the highest level means putting the customer’s desires first in everything we do, especially in the creation of exclusive cars through the Fuoriserie programme. The attention to detail and needs of those who decide to buy a Maserati is what distinguishes us: with the new Officine Fuoriserie Maserati, we offer an additional tailor-made experience, a new chapter in our brand’s history to celebrate our tradition of excellence in artisanship and innovation”.
“The home of the new Officine workshops is in the historic Modena plant”, Ficili went on. This area is the beating heart of an extraordinary brand, the longest-lived in all of Italy’s Motor Valley, with the ability to bring to the world a unique vision of performance and design: the opening represents a major investment in the Modena site and its people, demonstrating the brand’s commitment to the local community and at the same time, creating new opportunities for growth”.
