News

Lexus has officially confirmed that the 2026 Lexus LS500 Heritage Edition will mark the end of its first flagship sedan line, closing a chapter that…

Honda enthusiasts, rejoice — the iconic Prelude nameplate is making its highly anticipated return in 2026, and it’s doing so with an exciting performance twist.…

Audi has brought its most radical idea to the region: the AI:CON, a fully electric, highly automated concept that treats time—not torque—as the ultimate luxury.…

Bugatti, the epitome of ultra-luxury automotive craftsmanship, has once again redefined what it means to own a car with the launch of its exclusive ‘Programme…

Cadillac has unveiled a bold new vision for the future of electric performance with the debut of its Elevated Velocity concept. Revealed during the prestigious…

Genesis, the Korean luxury automotive marquee, has officially entered the Egyptian market with three fully electrified models and its first standalone showroom in Africa, located…

In a strategic move poised to define its next chapter, Longines has appointed Patrick Aoun as its new Chief Executive Officer, marking a seamless leadership…

Maserati has officially unveiled the MCPURA, its latest super sports car, at the prestigious Goodwood Festival of Speed 2025. This marks a bold new chapter…

Mercedes-Benz unveiled a glimpse into its far-reaching research initiatives and next-generation automotive technologies. The brand isn’t just designing vehicles—it’s engineering the future of mobility, with…

The Bugatti Veyron is not just a hypercar—it is the physical embodiment of a vision so bold it was once considered impossible. Born from the…